There are multiple great hair salons to choose from anywhere you go. For this reason, it is important for hairstylists to market themselves so that they can build trust with existing clients and keep loyal customers no matter where they go. If you are a soon-to-be graduate or are just starting your career as a hairstylist, here are some salon marketing tips from the pros to help you build your client base in no time.
5 Tips for Marketing Yourself as a Beautician
You just learned a ton of new skills about beauty and you’ve mastered your art. But attracting potential customers can be difficult when you are just starting out. Here are five tips and marketing strategies that have worked for beauty professionals in the industry for keeping and attracting new clients.
Reward Customers Who Give Referrals
Word of mouth is one of the easiest and fastest ways to grow your book of business. When current clients spread the word about your business, reward them! Give your business cards to clients when they come to see you and encourage them to invite their friends and family members in for a visit. If you keep every client’s email address on file, you can send them thank-you messages with promotional coupons when they refer someone to you for a service.
Market Your Services on Instagram
Instagram is an excellent tool for hairstylists because it gives them an avenue to share their work. Instagram is all about pictures—and if people are going to be coming to you for hair or other beauty services, they’re going to want to see your work. Use Instagram to showcase the work you’re proudest of, whether that be highlights, a men’s cut, or a formal updo. Encourage your clients to share their experience on social media as well. This will help you bring in even more potential clients.
Start an Influencer Marketing Campaign
Working with local influencers in your community can be your secret weapon if you want to book appointments fast and start building up your book of business. Influencers typically have a following of anywhere from 10,000 people to upwards of 100,000. In return for posts about your salon and services, you can offer gift cards or free services to influencers. If you find the right influencers, chances are, they’ll be more than willing to do it. Plus, influencers love to come up with creative ideas for campaigns, so they can showcase your services in a unique way. These people are already influential (hence why they have thousands of followers), why not use that to your advantage? An influencer marketing campaign will have clients flocking to your salon.
Create a Video Showcasing Your Services
What’s better than an Instagram account filled with pictures of your work? Pictures AND videos! Videos are another excellent way to showcase your services and they’re visually stimulating for people to watch. Whether you’re styling someone’s hair or you want to speed up a video of you foiling and cutting someone’s hair, a video can be an excellent way to show someone what actually goes on in the salon. Videos will give you more credibility and intrigue customers, resulting in more appointments for you.
Use Facebook Ads to Promote a Special Offer
Don’t just reward customers who give referrals, promote special offers using paid Facebook advertisements. This is a great way for you to promote your small business or get the word out about your services if you’re brand new to the industry. Using Facebook ads, you can target the specific type of customer you want to reach. You can target a specific age range, geographic area, and you can even select people based on their behavior. Choose from a variety of demographic preferences and use your targeted ads to drive in new business. It’s even more likely that you’ll get bookings if you include a special offer in your Facebook ad.
Franklin Academy Teaches You Skills for Marketing Yourself as a Hairstylist
Future clients are right around the corner if you have the right mindset and have the skills necessary to market yourself as a hairstylist. At Franklin Academy, we teach you these skills before you even graduate so you are fully prepared to hit the ground running when you enter the beauty industry. We teach you essential skills for building your book of business and ensure that you have the skills to be a great stylist no matter where you go. Interested in one of our programs? For more information, contact us today.